Our vision at the Advertising Practitioners Council of Nigeria is to promote responsible and ethical advertising practice, acting as the conscience of the society and watchdog for the consumers, while managing the needs and interests of the stakeholders in Nigeria’s advertising industry.

APCON’s day to day operations is performed by a bureaucracy of public servants appointed by the Council. The head of bureaucracy and the chief executive officer is the Registrar. The operations of APCON are organized into four directorates, namely: Registration, Careers Development Matters and Corporate Licensing – Regulation, Monitoring, and Enforcement – Planning, Research, and Strategy – Human Resource Management