Professional Diploma in Advertising

Candidates who desire to enroll in this programme must possess a Degree or Higher National Diploma in any discipline. All candidates are to enroll initially in part one and progress to parts two and three.

A Candidate whose degree or HND is in advertising, mass communications, marketing or graphics arts will be exempted from courses they have passed on the presentation of original and valid academic transcripts from the awarding institution.

Successful completion of this programme qualifies the candidate for the APCON Professional Diploma in Advertising, required for registration as an associate member of the advertising profession.

(i) Courses in the Programme:
Part I

PDA 101 Introduction to Mass Communication

PDA 102 Principles of Marketing

PDA 103 Principles of Advertising

PDA 104 Principles of Public Relations

PDA 105 Advertising Law and Ethics

Part II

PDA 201 Consumer Behaviour

PDA 202 Advertising Copy, Layout and Production Techniques

PDA 203 ICT in Advertising

PDA 204 Research Methodology

PDA 205 Quantitative Analysis

Part III

PDA 301 Advertising Agency Management & Organisation

PDA 302 Campaign Planning & Execution

PDA 303 Media Management

PDA 304 Integrated Marketing Communication

PDA 305 Project

1PDA Exam Application Fee
-Student Membership Application Form6000
-Exam Entry Form10000
-ID Card1000
2Examination Fee/Course10000
3Study Pack5000
4Exemption Fee15000
5Examination Re-sit Fee10000
6Examination Continuation Form1000
7Examination Late Entry10000
8MEPE (Nigerian)350000
9MEPE (Non Nigerian)1000000
11Accreditation Fee500000
13Graduation Fee30000
14Examination Re-marking Fee15000
15Project Fee20000
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