TRAINING

2019 Professional Development
(Training) programme

 

The Advertising Practitioners Council of Nigeria is offering a calendar of training and retreat programmes featuring a well-rounded bouquet of contents and topics targeted at a full spectrum of marketing communications professionals in both public and private sector organizations.

To participate in any of the programmes, please send a mail to [email protected] or call Joe on 08033723514.

 

Social/Digital Media Marketing

Port Harcourt:         June 19 & 20, 2019            (Fee: N50,000)

Lagos:                        July 24 & 25, 2019              (Fee: N80,000; N90,000 for residential)

  1. Fundamentals of social media marketing
  2. Viral Marketing: strategies, benefits and pitfalls
  3. Analyzing, interpreting and utilizing data for digital marketing
  4. Social media ethics and challenges
  5. Social media marketing and monitoring

 

Content creation and delivery for marketing success

Lagos:            June 26 & 27, 2019                              (Fee: N80,000; N90,000 for residential)

Kano:              September 25 & 26, 2019                (Fee: N50,000)

  1. Meaning, Process and Impact of content creation for successful marketing
  2. Story telling as key to building winning brands
  3. Developing content for social media marketing
  4. Developing and implementing a communication architecture
  5. Advertising Copywriting: Current approaches and styles

 

Corporate Identity Design and Management

Abuja:            September 18 & 19, 2019             (Fee: N55,000)

Lagos:            October 9 & 10, 2019                     (Fee: N80,000; N90,000 for residential)

  1. Steps in Designing Effective Corporate Identity
  2. The Role of Traditional & New Media in Corporate Identity Management
  3. Corporate Identity Design and Management: Laws & Regulations
  4. Corporate Communications: Tactics & Strategies for Corporate Image Management

 

Marketing and Advertising Management

Uyo:                October 23 & 24, 2019                  (Fee: N50,000)

Lagos:           November 6 & 7, 2019                   (Fee: N80,000; N90,000 for residential)

  1. Big picture marketing strategy
  2. Generating and utilizing data for effective marketing management: Marketing research and other paradigms
  3. Project management skills and application in marketing management
  4. Influencer marketing
  5. New Age Media Planning and buying
  6. Emotional Intelligence for successful marketing management
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